The collective owner, called Val, is a recent college graduate with a passion for photoshop, the web, and all things fandom. She doesn't usually refer to herself in the third person, but does enjoy reading, listening to music, watching films and television, appreciating art, and studying history.
With Feeling was created in July of 2012. The name comes from the particularly favored musical episode of Buffy the Vampire Slayer, titled 'Once More, With Feeling.' Val thinks the term "with feeling" is not just a fun reference to her favorite fandom, but is also nice for describing the way she likes to go about life.